Background:
Chinatrust Commercial Bank (CTCB) is one of Taiwan's foremost leading retail banks, having over 111 domestic outlets and 66 overseas outlets, and 3,493 domestic ATMs. In 2005, CTCB rolled out Teradata's CRM system for event-based marketing campaigns.
Objective:
Marketing and product teams at CTCB wanted to make use of the mobile channel as a direct communications and marketing method for its clients residing in countries outside of Taiwan.
Solution:
Xgate worked with CTCB to provide the following corporate SMS banking alerts and SMS notifications services:
 Stock price movement
Personalized Stock Recommendations
Currency exchange rates
Market News and Information Updates
With easy web & API integration to existing enterprise software and online website, Xgate's corporate sms solution provided reliable mobile connectivity for CTCB's international marketing and customer management efforts.
|